![]() ![]() Sales of High Noon rose nearly 100% last year, making it the top-selling spirit-based canned cocktail, according to data from IRI, a Chicago-based market research firm Meanwhile, Truly and Bud Light Seltzer sales each dropped roughly 20%. So far, sales of High Noon’s seltzers are growing faster compared to malt-based seltzers such as Bud Light Seltzer. “Consumers were gravitating toward these products that had functional attributes, such as being under 100 calories with zero carbs and zero sugar,” West said. Gallo jumped on the canned cocktail craze in 2019 with High Noon, a vodka base mixed with several types juice including lime, lemon and mango. In the early 2000s, Gallo expanded its spirits lineup to include New Amsterdam vodka and it currently sells a variety of alcohols, including tequila and scotch whiskey. Its first spirit was brandy, a no-brainer for a winery, which it began selling in the 1970s. Gallo Winery, an 89-year-old company that makes well-known wines such as Barefoot, Carlo Rossi and Manischewitz kosher wine. He described the taste as a “fairly light delivery” without the punchy bite of a typical tequila drink. However, West said that his brand has the first seltzer that simply mixes tequila with juice without added sugar. Canned margaritas are popular with other brands, such as Cutwater Spirits and Cazadores Tequila. “Ranch Water,” a combination of tequila, lime juice and Topo Chico, has proven successful for Molson Coors’ Topo Chico-branded seltzer lineup. Or course, High Noon Tequila Seltzer isn’t the first tequila-based premixed cocktail. Sales of the former shot up nearly 36% and the latter rose 17%.Īdding tequila to High Noon’s portfolio could help expand the company’s base because a “tequila consumer is often not a vodka consumer so we felt there was an undeserved market for people who would want a real spirit and real juice tequila-based product,” West said. The numbers back that up: Premixed cocktails and tequila were the two fastest growing categories by revenue in 2022, according to a recent report from Distilled Spirits Council of the United States. ![]() “With the fast-growing rise of tequila, it seemed like a natural fit for High Noon considering we pioneered putting real spirits in to seltzer, so tequila was a natural extension of that,” he told CNN. High Noon Tequila Seltzer hits shelves on Wednesday.
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